sociating a little from their own brand McDonalds, and making it seem of better quality. Also, their logo is at the foreground, making it one of the first things you see. Starbucks has their regular logo in the corner of the ad. They place a little less importance on their ad, but it's still there. For the Tim Horton ad, the logo isn't even there. It's a little strange, but it's possible that it is because the ad would be on a website, and the logo would already be apparent in several places throughout. The placement of the logo in ads normally bring up the credibility of the ad holders adding some much needed Ethos. These three ads from Starbucks, McDonalds and Tim Hortons, make up a small part of the seasonal ads used by the three companies