Start Up Related Interview Paper

Startup Related Interview Number 1

Brand Name: Wingman Marketers

Website: www.wingmanmarketers.com

Interviewee: Tushar Walia

Designation: Co-Founder, Digital Marketing Head

Firstly, what triggered you to go ahead with this startup idea?

I graduated in I.T. but never really had a knack for it. It was in college when I met my co-founder who was drawn towards web development and sales right from the start. Gladly, I had the opportunity to work with a few startups after finishing my graduation where I got to learn a lot. This is where I developed a taste for SEO, marketing and content writing. Frustrated with the corporate setup and its rigorous nature; both of us decided to lock horns and basically complete the jigsaw puzzle. He needed a marketing

Other than that, we offer

Content Marketing, Paid Advertising and Web Analytics as well. Some other exclusive resources include the likes of dedicated e-commerce services, UI/UX, branding mockups and products, e-mail marketing, bulk sheet creation, logo design and product photography.

How did you come up with the brand name?

Well, we wanted our brand to have a name which can be easily spelled and pronounced and also makes some sense to our domain. Another priority was that it should be quirky enough. After stumbling upon many rejected names, avid researching and calls for help; I myself came up with ‘Wingman’ and it instantly popped. It just felt right. We had to improvise and add the

‘marketers’ bit at the end as the former domain wasn’t available. Just like a wingman is always there for assistance, we are too.

Did market research play a huge role in your decision making?

Of course it did. It wouldn’t have been right otherwise. Right from my college years, I’ve been good at research and my general OCD always keeps me on point as well. It didn’t take much for us to realize the massive potential digital marketing has in the current frantic market scenario. With brands coming

But it is what it is. We stay hell-bent on satisfying our clients to the core; that we forget to take out time for implementing our own marketing strategies. Every time I talk about this, I realize how important this is and then forget it the next day. I really need to change the status quo ASAP! Thank you for reminding again.

What sets you apart from some of the other competitors in your domain? As stated above, we’re not just about traditional web development, SEO and

SMM. There are many services on offer which makes us attractive for companies/start-ups who wish to get everything done under the same roof.

Apart from Delhi, Faridabad is also where we work from which allows us to tap local clients better. My co-founder has personal experience in setting up a couple of solid e-commerce entities; hence online businesses are a good target market for us. We not only help provide these services but also assist on the lines of procurement, inventory management, marketplace planning and setup. Are there any stringent rules you have for your staff?

Hahaha! Nothing as such really; apart from fulfilling deadlines. Our staff members can sit at home and work within the luxury of their homes if everything is being executed as