Stay the Playful One: Ensure The attached advertisement is promoting Ensure nutritional shakes and was located in a Family Circle magazine. In the advertisement, the main focus is a mother playing with her daughter on the beach. Above them it says, “Strength and energy to stay the playful one.” To the bottom of the advertisement, images of the Ensure shakes are present and the text next to them lists fun activities that “you”, the viewer, do because “you” drink Ensure. Although the advertisement is trying to persuade viewers to purchase Ensure nutritional shakes by suggesting that they will make them energetic and happy, it also promotes the idea that the Ensure shakes will improve relations with family members as indirectly implied by the woman and child in the photograph. The likely …show more content…
To start, the advertisement states in an easy to read font, “you always say yes to wave hoping, clam digging, and castle making,” which appeals to the viewer’s emotions because it lists a variety of fun activities that the target audience of older women have memories of doing when they were younger and long to do still when they may struggle. Women in their fifties and sixties are less likely to have the energy and mobility to jump over waves and dig holes in the sand, so it entices a sense of longing to persuade them to buy Ensure. Also, the Ensure advertisement appeals to the viewer’s emotions by showing a picture of a woman and a child who is presumably her daughter. Since they are both happily playing on the beach, it suggests that someone who drinks Ensure will be happy and have good family relations like those in the advertisement. The advertisement uses this picture of a happy mother and daughter to make the viewer happy as well, and to stir up emotions in them of happy times with their children and