Apple has generated a huge customer base with the great inventions of the founder. Steve Jobs, at the Macworld convention at Moscone Center, unveiled the first iPhone (Forbes, 2015). Consumers were already hooked to the Apple brands; this would be the first of many launches that would further fuel one of the most powerful brand consumer connections ever. Steve Jobs created a huge anticipation, with the invention, to the Apple loyal customers, that would be satisfied only by the actual sales release of the iPhone itself (Forbes, 2015). Consumers connect with cute things, whether it be an object people and even through a nickname that suggests a smaller version of it, another way other companies do in order to not only keep consumers within …show more content…
This type of speech is commonly used in a communication or interaction with a child and adult. According to Dressler and Merlini Barbaresi in a study of what words or phrases stand for, Morphopragmatics, the word diminutive can be derived from the basic concept of smallness (1994, p116). Once the element of non-seriousness is entrenched into a communication situation between people, it decreases the amount of formality and thus reducing the distance between the people. The reduced distance is a component of sympathy, familiarity and intimacy, which is then linked with the idea of non-seriousness (1994). Nicknames are a way that connects people in this regard. By the use of nicknames a sense of familiarity is gain a conversation tends to steer in a non-serious …show more content…
Newborn babies are born with the same size eyes, as they would have when they become adults. The baby’s head is small which exaggerates the size of the eyes making them appear large (Science Focus, 2009). Huge eyes trigger a caregiving response in adult humans (Stephanie Pappas, 2015). A baby’s limbs are small, tender and flabby with big cheeks and a rounded body. Therefore this, making babies cute through the traits from the kinderschema theory. They are born with the traits that people find cut (Josh, 2013). Thus, as humans, we are hardwired and taught to be automatically drawn to things the first time people encounter something with these traits. (Josh, 2013). Those traits resonate with adults so that they are compelled to protect their young. Cute things are not exposed to the outside world, they are considered fresh and pure. Generally, adults seek the need to protect things that are unharmed. Cute things hold close reference to thing, which are small and tiny. Once things were consider cute grow, they are no longer considered to be