One day in June 2005 Steve Jobs connected the dots. He never faltered in his speech; he actually told his story fluently in fragments, and still managed to create a vivid image. His story emphasized experiences that levered Apple's position to the top. It included moments of defiance, perseverance, and failure, all in which Jobs regarded as the structure of his company. Apple credited Jobs's for its success; however, he specifically credited his audacity and intuition for the success. Jobs remarked his greatest accomplishment, Apple, derived from three things: his obsession over detail, his own failure, and his instituted theme to "think different". Jobs's penchant for precision and detail aggravated his employees, but later proved …show more content…
As noted in the Time Magazine of 1983: Jobs had an entrepreneurial flair that no one could beat. He attracted, persuaded, organized, and led Apple to its success (Cocks 26-27). Like a roller coaster at its peak, he gave his company momentum, which propelled it forward at quick pace. Even his best friend and business partner, Steve Wozinack, claimed "Mr. Jobs could inspire and charm, getting people to follow him down any path" (Pollack). Apple boasted such strong foundations that influenced its rise in prosperity. As the company continued to flourish, Jobs proceeded to antagonize and request his team for outrageous working hours in order to produce the best and most advanced personal computer at the time. To give an estimate of the numbers, colleagues declared in the development of the Macintosh they worked seven-day, ninety hour weeks. Jobs expected intense productivity with barely any patience (Cocks 26-27). He possessed a hunger to turn power into beauty, but eventually obsession replaced this …show more content…
They needed Jobs since the current CEO, John Sculley neglected to promote the business. "Some analysts and former employees are worried Apple is losing its spark and becoming stodgy, a process known as 'Scullifucation'" (Pollack). Apple lacked its purpose and entity by then and Jobs aspired to change it. He planned to reinvent Apple and its philosophy when returning. In 1997 he returned and worked extremely hard. The thing is, he did not come back for the money, he wanted to see if he could work with Apple to turn things around (Blumenthal 139). The criticism and judgment persisted, but he replied with a curt and witty remark: "I'd rather shape the future than regurgitate the past" (Pollack). The rise and fall of Jobs dejected him yet transformed his point of view and inspired his most inventive