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Straight Outta Compton Film Analysis

814 Words4 Pages

Investigating Set Forms: The Film Industry

With reference to Straight Outta Compton and I, Daniel Blake, outline some of the key differences between the mainstream and independent film industries. Straight Outta Compton is a Legendary production co-produced by former members of N.W.A. Dr Dre and Ice Cube and distributed by Universal Pictures that portrays the journey of the world’s best know gangsta rappers from 1980s onwards up until the point of their alleged decline. I, Daniel Blake, on the other hand, is a contemporary British social realist film which attempts to shows the dysfunctionalities of the social welfare system While focusing on the fate of one single individual. Straight Outta Compton’s marketing campaign is what made it a Hollywood sensation. Due to its association with NBC Universal, a Comcast company, the movie enjoyed loads of flexibility when it comes to cross platform advertising possibilities. Vertical integration is an important aspect of it’s production because it allowed reaching a wider audience through a variety of companies and the good reputation of the companes involved assured the audiences …show more content…

Trailers for the movie were tailored for different segments of the population a.k.a. for each race. Assuming that african Caribbean people were familiar with N.W.A., the trailer designed for them opened up with the name and continued to revolve around it all the way through. The trailer aimed at white audiences because as the Independent puts it “white people don’t know rap”, doesn’t even mention ’N.W.A.’ and just shows the biopic nature of the movie, focusing on the rise of Ice Cube and Dr.Dre, who they believed could get more recognition from white audiences. Both the criticism and the praise of this advertising move brought the film more popularity because even bad marketing is sometimes the best king of

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