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Strategic Analysis Of Mcdonald's And Starbucks

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Table of Contents
Cover Page
Table of Contents 2
Abstract 3
Introduction: Industry Overview 4
McDonald’s 4
Starbucks 4
Industry Analysis 6
Porter’s five force model of McDonald’s and Starbucks 6
Comparative Analysis of McDonald’s and Starbucks 11
Cost leadership Strategy 11
Differentiation Strategy 12
Focus Strategy 13
Conclusion 14
Reference List 15

ABSTRACT
This evaluation report is based on analysis of competitive strategies of two major companies namely McDonald and Starbucks. The main aim of this report is to understand the competitive strategies of both companies through evaluation and analysis of the industry, comparative strategies used within the business operation.

INTRODUCTION: INDUSTRY OVERVIEW
Competitive strategies are techniques used by companies to achieve competitive advantage in the market. (Small Business Commissioner, 2014). This report details the long term plans of McDonald’s and Starbucks and its implementation to gain competitive advantage over its rivals in the industry.
MCDONALD’S
McDonald’s is the leading food service company in the world. (McDonald 's, 2010). The mission and vision of McDonald 's is “to be our customers ' favorite place and way to eat – with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time.” (McDonald 's, 2010).
McDonald’s was founded in 1940 by two brothers, Richard and Maurice. McDonald’s at the
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