Strategic planning involves a set of processes which aim at tackling a given work within an organization. This process requires an individual to analyze the internal as well as the external environment of the given company. SWOT entails a set of structure which evaluate, threats, opportunities, strengths, and weaknesses of an organization. Market segmenting entails dividing a market of potential clients in to segments depending on various characteristics. A target market involves a group of clients in a given serviceable-market which an organization has decided to sell or offer customers its marketing efforts (Pitts & Stotlar, 2013). Product positioning is a situation or an approach used by marketers to determine how their products are communicating in the best way in the market. In overview, offering entails services being shared within a given company. Offerings may …show more content…
In business organizations, product positioning caters for four critical components: targeted customers, products to be offered, available distribution channels items produced and lastly pricing of products. products and the price the products will be sold at. Business firms should put more efforts in attaining appropriate marketing plan. This plan shows set of an organizational guideline to follow in order to meets their marketing goals and objectives. An appropriate marketing plan help business firms in attaining considerable market share and hence recovering from losses attained in the past (Pitts & Stotlar, 2013). Having produced canned fruit juice as my new product as well as drafting an effective marketing plan will enable this product in gaining superiority within the market. For a canned-fruit juice company, it will be necessary to introduce a number of marketing methods. These methods may constitute of the following: brochures, the internet, printed press as well as media