• Develops and carries out branding guidelines across key licensees, focusing on packaging. • Supports and provides creative leadership on specific projects for core brand requests • Liaises with internal stakeholders (Sr. Leadership/DCP businesses) to ensure: Disney brand standards are consistent and adhered to; cohesive design planning and action; and all package design meets the needs of the various DCP businesses. • Leads design direction and innovative solutions for co-brand and halo projects. • Supports and provides creative leadership/support for the internal Disney Canada team. • Provides feedback to licensees and partners in the development of franchise line plans for packaging. • Establishes trend