The Pros And Cons Of The NCAA

One of the biggest strengths of the NCAA includes increasing college membership. Due to the tremendous amount not scholarship money that the NCAA provides to its college athletes they give many young men and women the opportunity to be able to go to college. As a result these student athletes receive a college education that a lot of low income families would not be able to afford. The NCAA gives many kids a tick to a free college education. Another example of the strength of the NCAA would be their ability to keep sports fair when a basketball point-shaving conspiracy popped up involving the reigning national champion, the University of Kentucky the NCAA had the power to step in and enforce sanctions on the university to stop the scandal.

the ticketing philosophy seems to be to extricate every last dime from fans interested in following their team, when the revenue numbers are so minuscule in comparison to the advertising revenue. That’s why the NCAA’s first weakness is the extremely high ticket prices. Unfortunately the NCAA, which is often criticized for its business philosophies, is taking advantage of this obsessive infatuation around it's product, by sticking it to fans with high ticket prices. The NCAA and its affiliates, on the other hand, can be accused as the real perpetrators of moral infractions against its “big-time” athletes. The Second weakness is the NCAA not being able to provide some basic essentials to athletes. These “amateur student-athletes” are held to professional standards and forced to place their sport before other academic pursuits, while their school benefits financially from their professional abilities. Basketball and football players, but in many cases, even on top of their scholarships, student athletes do not even have enough money to buy food. Full ride scholarships are not enough for many athletes, with full tuition paid for players do not receive and help playing for essentials of life like clothing and food. This forced “amateur” environment contributes to the large number of infractions committed by players. Another weakness is the

The NCAA’s march madness tournament is behind only the Super Bowl, World Cup, and Olympics in total viewers. As a result of this With such a large, worldwide audience watching, TV advertisers are willing to spare no expense in making sure their products and services are seen by the millions of viewers tuning into the NCAA Tournament around the world. The NCAA has successfully commercialized March Madness into a magnet for big corporate sponsors to affiliate and advertise their companies to the global market because these companies will spare no expense the NCAA can increase the advertising rates yearly and generate more revenue. Another opportunity example would be to increase the amount of broadcasting and radio contracts. In 2011 the NCAA announced a new 14-year television, internet and wireless rights agreement with CBS Sports and Turner Broadcasting System,, to present the Division I Men’s Basketball Championship beginning in 2011 through 2024 for more than $10.8 billion. As part of the agreement, all games will be shown live across four national networks beginning in 2011 If the NCAA signs more deals like these, for example with the men's football national championship, they would be able to generate huge amounts of future revenue. The final opportunity that I will discuss is the opportunity for the NCAA to build new stadiums and sport venues. This would be