Subaru was founded in the summer of 1953 on July 15th. Over the past 70 years, Subaru has developed new car after new car, each better, safer, and more reliable. Subaru’s Crosstrekcars model is among the top 10 car brands with a 5-10 year use rate, according to a study done by Consumer Reports in 2024. In this paper, I argue that Subaru’s 2021 Crosstrek commercial uses all three rhetorical strategies to target the demographic of middle-aged drivers. Pathos is the appeal to emotion, to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel. Ethos is the ability to convey the writer’s credibility and authority. Logos, the appeal to logic, [this] means to appeal to the audience’s sense …show more content…
The use of music in the background to appeal to the audience's emotions without even knowing it. The lighthearted music appeals to us, the audience, emotions giving us a calm and playful sensation. To top it off they end with their slogan, "Love, it's what makes Subaru, Subaru. Adding this at the end of the commercial gives the overall tone a sense of content and comfort to the audience. By saying the slogan, the audience knows that Subaru puts love into all their cars and therefore puts love into all of their customers. All these actions in the commercial show Pathos, playing into our emotions of love, happiness, embarrassment, and appreciation. Grab our attention to the commercial without even knowing it. Authors make deliberate word choices, and use meaningful language and examples and stories that evoke certain emotions. Ethos- St. Louis Community College simply states ethos as “When evaluating a piece of writing, the reader must know if the writer is qualified to comment on this issue.” Furthermore, in the commercial, we see the use of ethos toward the credibility of Subaru’s cars in the