Ingrid Newkirk in the blog, “ I’m About to Eat for the First Time in 40 Years” (20 April 2012), claimed that eating meat is ethical if the meat is laboratory-grown, vitro meat, which prevents animals from suffering and wasting resources such as water and energy. Newkirk supports her claim by establishing herself as a former meat eater which creates an appeal of ethos, also by informing her audience of how the animals were “wide with fear” and how eating vitro meat could avoid “intensive” use of water; Newkirk creates a sense of sympathy for the livestock and explains the benefits of eating vitro meat, thus using the appeals of logos and pathos.The author’s purpose is to convince people that the consumption of vitro meat is ethical, so that