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Mcdonald's Strategic Management Plan Essay

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As CEO of the McDonalds Corporation improving the quality and efficiency of a fast food restaurant would start with providing customers with efficient and flexible service that can easily adapt to social and economic changes. In these days and times customers are more demanding and selective about the services they receive. Therefore, delivering customers with high quality and efficient services are important. Operations can be improved by coming up with a strategic plan to improve inventory system to reduce food service cost through better menu management along with understanding the needs and attitudes of customers. It is also important to stay current with technological and marketing innovations to provide customers with high quality services. The focus would be on low cost, high volume and high speed service. In knowing that the consumers look for new ways to eat fast and healthy, staying informed and on top of ways to keep consumers coming back would be a continuous concentration for creative ideas and innovative value meals in addition to offering lower prices. …show more content…

(Shrednick, Stutt & Weiss, 1992, p 491)
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