Collin, J & Porras, J. Discuss Building your company’s vision Companies that enjoy enduring success have a core purpose and core values that remain fixed while their strategies and practices endlessly adapt to a changing world. The rare ability to balance continuity and change–requiring a consciously practiced discipline is closely linked to the ability to develop a vision. Hewlett Packard(HP) is a core ideology, which has guided the company since its inception more than 50 years ago, includes deep respect for the individual, a dedication to affordable quality and reliability, a commitment to community responsibility. Vision provides guidance about what to preserve and what to change. “As far as the company is concerned, the greatest thing …show more content…
Core ideology combines an organization’s core values and core purpose. It’s the glue that holds a company together as it grows and changes. “Core values are an organization’s essential and enduring tenets.” (Collin &Porras, 2008, p. 82). The values would appreciate even if they became a competitive disadvantage. One of the core purpose is the organization’s fundamental reason for being. The second component of the vision framework is the envisioned future. First, a company must identify bold stretch goals, then it should articulate vivid descriptions of what it means to achieve them. Henry Ford set the goal of democratizing the automobile. Then he told the world, “When I’m through, everyone will have one. The horse will have disappeared from our highways” (Collin & Porras, 2008, p. 95), an imaginative stretch for the time. Unfortunately, the usual vision statement is fuzzy and inspires only boredom. But managers who master a discovery process to identify core ideology can link their vision statements to the fundamental dynamic that motivates truly visionary companies–that is, the dynamic of preserving the core and stimulating …show more content…
They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies, filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels. I create a vision at my project during my study MBA at Trevecca university I begin by identifying my core values, my passions, and what I believe to get to my purpose, and how I envision at life. From there, I become more specific and remember to be clear. Vision should embody my values and my view of the future without being too generic. My vision can also change over time. The point is to have one, so I know why I'm doing what you do, and you're happier doing it. The same process applies when I am creating a vision for any other aspect of my life such as career or business. There's nothing wrong with having goals. In fact, a well-defined personal vision should naturally lead to a more focused goal