Company Overview Target Corporation is one of the largest discount store retailer in the United States with more than a thousand stores nationwide. Target was founded in 1902 by George Draper Dayton, who originally named the store Dayton’s Department store, but was later renamed to Target. With online shopping available and in-store discounted merchandise, Target is known for their wide variety of merchandise, fresh produce, clothing, and more. With in-store service such as CVS Pharmacy, Target Optical, and Price Matching Guarantee, Target provides enjoyable shopping all year round. Strengths Always stocked and organized, Target stores offers name brands items as well as their private own name branded items. With about 300,000 team members, …show more content…
Target’s shopping cart is made with recycled plastic and was designed to demonstrate “a clean and modern look.” (Target Through the Years n.d.) As well lightweight plastic and smooth plastic for kids to sit on, Target’s new shopping carts provides enjoyable shopping. In 2016, Target introduced Caroline’s Cart which is another shopping cart specially designed with a large seat in the front of the shopping cart to accommodate shoppers with special needs. Target has demonstrated strong marketing skills to grow the store’s reputation with their own unique designs that stand out from others. Target’s image is no doubt one of it’s strengths in becoming one of the top retailers …show more content…
It was estimated by Target more than 40 million people were affected. In this breach credit card numbers, CVV, phone numbers, and mailing addresses were stolen. Due to this breach it resulted in Target lowering its 2013 fourth quarter earnings and also costed Target any liabilities costs. (McGrath, 2014) Since then Target has been receiving negative publicity. Today, Target stock (TGT) is down 24% in the past three months. Sites like Yahoo recommends dropping Target stocks stating it could cost more loss in the future. Reasoning behind stock dropping is not enough sales and the challenging retail industry as stated by Yahoo. (Zacks Equity Research