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Summary: Company Overview Of Target Corporation

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Company Overview Target Corporation is one of the largest discount store retailer in the United States with more than a thousand stores nationwide. Target was founded in 1902 by George Draper Dayton, who originally named the store Dayton’s Department store, but was later renamed to Target. With online shopping available and in-store discounted merchandise, Target is known for their wide variety of merchandise, fresh produce, clothing, and more. With in-store service such as CVS Pharmacy, Target Optical, and Price Matching Guarantee, Target provides enjoyable shopping all year round. Strengths Always stocked and organized, Target stores offers name brands items as well as their private own name branded items. With about 300,000 team members, …show more content…

Target’s shopping cart is made with recycled plastic and was designed to demonstrate “a clean and modern look.” (Target Through the Years n.d.) As well lightweight plastic and smooth plastic for kids to sit on, Target’s new shopping carts provides enjoyable shopping. In 2016, Target introduced Caroline’s Cart which is another shopping cart specially designed with a large seat in the front of the shopping cart to accommodate shoppers with special needs. Target has demonstrated strong marketing skills to grow the store’s reputation with their own unique designs that stand out from others. Target’s image is no doubt one of it’s strengths in becoming one of the top retailers …show more content…

It was estimated by Target more than 40 million people were affected. In this breach credit card numbers, CVV, phone numbers, and mailing addresses were stolen. Due to this breach it resulted in Target lowering its 2013 fourth quarter earnings and also costed Target any liabilities costs. (McGrath, 2014) Since then Target has been receiving negative publicity. Today, Target stock (TGT) is down 24% in the past three months. Sites like Yahoo recommends dropping Target stocks stating it could cost more loss in the future. Reasoning behind stock dropping is not enough sales and the challenging retail industry as stated by Yahoo. (Zacks Equity Research

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Target Corporation (TGT) is an international general merchandise and grocery retailer founded in Minneapolis, Minnesota that works to ensure that the customer is provided with the opportunity to purchase a wide variety of goods such as household products, electronics, pharmacy, personal care products, grocery goods, clothing apparel, and sporting goods in order to achieve customer satisfaction at a discounted price in order to remain competitive within the industry. The primary goal for Target is to overcome their various competitors within the industry in order to generate profit through continuous innovation and delivering outstanding value at each Target location in order to be the preferred shopping destination amongst the customer. In

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Target Corp. sells both items produced by other companies as well as sells items they have produced themselves. Target only sells the products they produce in their stores so they don’t have to worry about filling orders for other companies or be worried about demand from another company decrease. They are in control of their own supply and only have to worry about their own stores and the supply needed in house. While Target does produce some of their own goods, I would say their product or service is the shopping experience. Target Corp wants the consumers to choose them over all the other options there are out there that may offer similar products.

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The Target Corporation as it is known today grew out of a small dry goods store that is known for giving back. Target grew in a retail research company that then expanded into a commercial business. Target had grown out of the Dayton-Hudson Corporation and became its biggest source of revenue. When the company was renamed to Target its focus was on helping the environment and education and making sure they were giving back. With this company in partial its main focus today has not changed and with it being one of the top retailers in the United States they can really make the difference.

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Below is the project balance sheet for Target Corporation in 2016 (in millions). Target 2016 Assets Current Assets Cash 2,512 Net Receivables 749 Inventories 8,309 Other Current Assets 144 Total Current Assets

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Their revenues decreased rapidly in the following year and they have just began to see an increase in their profits since the data breach. This shows that the brand’s perception fell by the wayside and many people shopped elsewhere. With the cut in profits, they had to lay off a lot of employees because they did not have enough funds to pay all of their employers. Therefore, Target had less personnel due to the data breach. The company did spend a lot of money, however on trying to get their systems back up and running and they tried to get the best security upgrade possible.

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Target Corporation is the second largest discount store retailer in the United States following Walmart. Target provides high-quality, trendy merchandise at logical prices. As of today, Target has more than 1800 retail stores and 38 distribution centers in the United States. The first official store was opened in 1962 in Roseville Minnesota and have thrived every since. I will be analyzing Target’s financial statements and communicating the results to our decision makers (Target 2017).

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Due to new technology and online purchasing, the way in which Target does business has changed dramatically. Consumers have changed their preferences on buying. Sitting on our couch and buying online while we watch our favorite T.V. show, is easier and cheaper than having

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They have done so by setting up customer assistance phones throughout the store where a customer can simply pick up the phone and a customer service employee will immediately arrive at the location to answer any questions. Although, other stores also implement this strategy, Target’s employees share their knowledge base with each other that sets them apart from other retailers. The way they are able to do this is that each employee carries a radio that is used to communicate with their staff within the store very effectively. This way, an employee can easily answer customer’s question, even if he or she does not know the answer

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The company is a well-established and recognized brand name that is highly respected by customers after Walmart for the discounted retails of the item displayed. Target is viewed as a fun place to shop such like position as IKEA; people can play around,

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Retail positioning aims to provide competitive edge by differentiating the retailer from its competition. This differentiation can be achieved through retail offerings that appeal to, and are easily identifiable to by its target market. This process is done by selecting market segmentations and matching them to the retail offerings as precisely as possible. It is vital to understand the consumers needs and wants in order to make a proper match and be distinguished from other retailers. Nordstrom distinguishes itself from other retailers by positioning itself as an upscale fashion store with outstanding customer service, and its multichannel approach.

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Target wants their customers to feel comfortable and ready to shop when they walk in. The open layout design with bright lights, wide aisles, and uncluttered displays makes it easy to navigate through the store. For example, when customers first walk through Target’s red front doors, they have to pass by bins that are strategically placed in the entrance. The bins contain an assortment of merchandise that cost no more than $5. It encourages shoppers to rummage through the bins and fill up their carts.

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Target has over 1,700 locations as of 2016 and it has 341,000 employees. This retail company offers clothing and accessories, beauty and health products, electronic, furniture, food, gardening and pet supplies, toys, appliances, and more. TASK 1A (P1.1) Target Corporation is a public company. This type of organization means that Target has the permission to sell its registered securities

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Target also invests chairs and tables for customers who want to have meals or drinks in food location which is comfortable for customers. In addition, Target invests computers to help customers who want to print or design their picture and document. Moreover, Target also has modern machines and software technology which support customers create and edit by the effective way in their work. Additionally, Target always has staffs who are willing to give customers a hand to design or fix their work. Clothes are displayed in Target is high quality with special design, so it is easy to attract the customers.

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Since Target Corporation is accessible in different places around the world, changes in rules and regulations of different countries it operates might impact on Target’s performance. It may also cause additional costs and expenses. this is associated especially to health, security and business laws. On social environment, Target annually do volunteering. They have a Target Books for School Award which allows them to give away $500 worth of books to local

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2. Customers: As the recession hit, unemployment rose and people started becoming more responsible with money, the consumer priority changed. Since Target was known for style, fashionable in slightly higher price, in the end, they hurt themselves. Target should have done a lot better of a job in providing customer

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