INTRODUCTION Competing in the National Basketball League (NBL) are The Perth Wildcats. We are the only Australian men's professional basketball team in the league who represent Western Australia (www.eurobasket.com, 2016). IKEA is the world’s number one developer for children’s growth and development in various areas of interest. Helping children achieve their highest potential has been their sole mission since their inception. In this proposal Perth Wildcats approaches IKEA for a sponsorship for the front of their jerseys. ABOUT US In 1979, the National Basketball League (NBL) in Australia was formed. Three years later a team in Western Australian came to life. The Wildcats became the first Western Australian club to compete in the NBL (NBL - The National Basketball League, …show more content…
The Perth Wildcats are looking to develop young basketball talent from its inception to create sustainable sporting technology. IKEA is dedicated to the development of children for the transformation of communities. We are interested in changing the lives of children through development of their talents to inspire heroism and eradicate poverty. Sport is a source of inspiration for many, and thus choosing of this avenue for this new project (Holt, 2016). BENEFITS This sponsorship has numerous benefits for both partners. IKEA will gain mileage that the Perth Wildcats have in marketing their products and other programs, looking to empower children’s development. Being at the front of the Wildcats’ jerseys, the marketing strategy will be on track. IKEA will have access to the sporting platform in developing young talents, especially those in basketball. Reaching out to talented children outside these jurisdictions and giving them a chance to play pro ball is part of the objective for developing talent and transforming communities (Côté, 1999; Martindale, et al.,