Janet Morrissey is a prolific and well-articulated business writer with an emphasis on marketing approaches. Her understanding of the modern business strategies is educative and enlightening. Most of her article in the New York Times posted recently, her focus has been on the essence of contemporary marketing tools and market niches that should be exploited by businesses. Her understanding and presents arguments that suffice to say that she will meet the target audience of our message. All her articles have relations to companies’ strategies such as diversification, new market niches, and adoption of social media in increasing brand. She offers insightful details on how companies can increase their brand image. As a marketing company, we underscore …show more content…
She advises the business on providing products that meet needs of the elderly and the less techno-savvy. Essentially, she shows her confidence in marketing and branding, which is critical in enhancing the credibility of our message. At the same time, her article "To Sell Themselves to Donors, Nonprofits Are Turning to the Pros,” note that using profession in conducting brand development and marketing is integral to a business. She states categorically that businesses are relying on experts in creating an innovative marketing and branding messages that are powerful and able to interact with the audience emotionally. As a company, we believe that she demonstrates the ability to pitch for our apologies to potential consumers. From her article, we note that Morrissey is interested with a press release with a strong headline that attracts the attention of the reader. Therefore, shall make sure that the press release is accurate, short, and on point to make it easy to understand. The message needs to have a storyline and success stories or lessons from mistakes of others. Clearly, she values marketing message with quotes from part of the management to help in enhancing human element in the press release. At the same time, the human element is critical since it aids to show that the information is …show more content…
As the Chairman reiterated, “Our vision, value propositions, and culture have been consistent in serving and caring for our customer.” Today’s actions are consistent and in agreement with our culture and beliefs. Therefore, we shall make things right by: a) Refunding accounts of small and retail businesses the lost amounts. b) Settle the payment for class action lawsuit to remediate harm to customers c) Strengthen risk and ethical management in our organization d) Terminate services of individuals linked with the inappropriate business practices. Dear Janet Morrissey We are sending our press release to you for with the intention that it shall be circulated to all media houses to inform the public about our position on the matter. We believe that you will add your neutral, objective, and informative voice that we apologize to all our customers, public, and all concerned persons. Kind Regards CEO Task 5 Contact: Communication Manager Name: Johnston Neil Email: Neilj@WellsFargo.com Telephone: +1234567890 For Immediate Release 6th November 6,