Blake teaches us in the book that just to have a business is not enough. It is more fulfilling to have a story as well. All people can make a difference, his difference was huge, but if you make a difference in the environment you’re in, that is just as important. Having a meaningful story as well as a good product makes the customer feel they are buying more than a pair of shoes, they are buying the story as well. A quote Blake said is “Facts are neutral until human beings add their own meaning to those facts. People make their decisions based on what the facts mean to them, not on the facts themselves. The meaning they add to facts depends on their current story … facts are not terribly useful to influencing others. People don’t need new …show more content…
A quote he said is “When you have a memorable story about who you are and what your mission is, your success no longer depends on how experienced you are or how many degrees you have or who you know. A good story transcends boundaries, breaks barriers, and opens doors. It is a key not only to starting a business but also to clarifying your own personal identity and choices.” ― Blake Mycoskie, Start Something That Matters p. 49 Going out on a limb, and beginning a new venture can be terrifying. It doesn’t matter if you’re using your own money, or relying on investors. The threat of failing is frightening, more frightening when you do not the business you’re getting into. One thing Blake explained is the worst case scenario is not always that bad, especially when the GET …show more content…
A lady named Booth Moore a fashion writer for the Los Angeles Times, received word of the story, and loved it as well. She interviewed Blake, wrote an article, and published it in the next upcoming issue. Blake’s idea was coming to fruition. The morning after the story of his creation was published, his phone was ringing ridiculously. He could not, call out on the phone due to the high volume of calls he was receiving. The phone calls became so ridiculous, he left his phone at home, and met with his friends for lunch. He told them about how his phone seemed to be demonized, the non-stop vibrations and spinning was something he had never seen before. At this time he didn’t have the shoes to fill the enormous amount of orders he was receiving. It was hard to believe he was still making shoes in his two bedroom apartment. He would have to listen out for his landlord, because he knew there were regulations that would not allow him to run a business of such magnitude there, or a business at all. He knew expansion was in the near future, and it was starting with a phone call to Alejo alerting him of the massive success their shoes have already accumulated. The truly exciting part is now he can change lives. He could go back to Argentina and give away shoes to children in