Narrative: Budweiser's 2017 Super Bowl Commercial Angelica Aguilar Fielding Graduate University While Christopher Vogler, The Hero's Journey, does not match the narrative, Jerome Bruner’s work can be applied to Budweiser's 2017 Super Bowl, Born The Hard Way, commercial for it is internalized by individuals. Introduction Our environment and decision making are shaped by narratives. Society known to emotionally relate to narratives for they are emotionally realistic (Vogler, 2017). Jerome Bruner’s structure provides 10 Sides to a Narrative that reach individuals effectively. The 10 Sides to a Narrative match Budweiser's 2017 Super Bowl commercial because it is internalized by individuals. Budweiser's creates narrative based …show more content…
Many storytelling elements like refusal to the call, and the road back are not in the hero's narrative. The hero, Adolphus Busch, is inspiring true events that relate to the viewer but not necessarily depicting a fictional story as the narrative is relating to the audience based on a true story. Budweiser's narrative is in relation to individual's separation from current political views. Returning to past, Budweiser, exhibits impact to remind individuals that acceptance of others rings true to Budweiser. References 2017 Advertisers. (n.d.). Budweiser Commercial 2017.Super Bowl Commercials 2017. Retrieved from http://www.superbowlcommercials.co/budweiser/ Bruner, J. (1991). The Narrative Construction of Reality. Critical Inquiry , 18(1), 1-21. Budweiser. (2017, January 31). Budweiser 2017 Super Bowl Commercial.“Born The Hard Way.” [Video file]. Retrieved from https://www.youtube.com/watch?v=HtBZvl7dIu4 Guber, P. (2007, December). The Four Truths of a Storyteller. Harvard Business Review. 4, 1-9. Vogler, C. (2007). The Writer's Journey: Mythic Structure for Writers. A Practical Guide(3rd ed.). Chelsea, MI: Sheridan