In David Foster Wallace's, "Consider the Lobster", he comes at a topic of animal cruelty. Writing this article for a food magazine, Gourmet, Wallace knows the audience his is writing to is most likely not interested in thinking about the way the animals are treated before they consume them. Using a number of techniques, he gets his readers to at least just think about this topic, without trying to persuade them to quit eating meat. Wallace implies ethos using sophisticated language and pathos using imagery in an effective way to get through his readers. "Consider the Lobster” was written in a way that makes the reader feel that the author is credible. Not only does he use many different scientific references to back up his points, he writes