In this article by Jennifer Nelson, it was most useful in tying together how feminism in advertising affects companies and their means to sell a product such as the Charlie Perfume to women. Nelson writes about how ads in the early 70s to mid-80s were revolutionary in changing how woman viewed themselves as the weaker of two sexes and the idea of starting a family was beginning to be scrapped. No longer were advertisers selling to the caretakers and stay at home mothers, but rather the working class of women and the young women joining, the constantly mentioned, Second-wave feminists of that generation. Nelson also writes in her article how the typical gender norms were for women were, and uses well known warrants such as “boys learn science