Content
Executive Summary
Business Environment
Vision, Mission and goals
Products and services
Business, organisation and finance structures
Strength, Weaknesses, Opportunities and Threat (SWOT) analysis
Premises, plant and equipment
Information systems and telecommunications
Intellectual property, licences and memberships
Insurances
Goals, milestones, strategies
Goals and milestones
Marketing
Sales
Customer management and retention
Pricing
Suitable business strategy
Business competition
The industry
Target market
Market competition
Influence of Five forces
Financial forecasts
Set-up costs
Profit and loss forecast
Cash flow forecast
Break-even analysis GUPU POTTERY
Decorative Pottery Business Plan
Executive Summary
GUPU Pottery is a new
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Furthermore, GUPU has a mission to support domestic and overseas young ceramic artist, at the meantime, donates to International Fund for Animal Welfare by contributing 1% of the pottery sales.
Products and services:
GUPU Pottery sells sculptures, ornaments and ceramic crafts that are made individually. We only have single items on display, if customers require a pair or in groups of the potteries we can place orders for them. Normally it takes 5 to 10 working days to deliver the art crafts or pick them up in store as well. Longer time may be required for overseas orders.
We mainly produce earthenware, glazed pottery, porcelain plates and vase, blue-and-white ware, oribe ware dish and Qingbai ware. There are also some abstract animal pottery sculptures which are designed and handmade by young artists in Sydney.
The studio provides instructions and materials such as mixed clay and polymer clay, pottery making swing machine, heating-up furnace and hand wash facilities. Two instructors will be there to help customers deciding the pattern and operating the
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People can join GUPU membership which can accumulate credit point and receive special price for certain products. The consumption point in studio can also be earned and customers’ personal interests and requests will be recorded as well. It is reduced the time to ask what the customer wants, as a matter of fact, it is a beneficial approach for the company to keep a substantial amount of loyal customers.
Pricing:
The prices of ceramic products range from $59.95 to $389 which depends on the design, technique conditions and heating processes.
Service fee may apply when using the studio. It is negotiable based on the hours and facilities usage. There are two groups of price for raw materials: mixed clay from $1.2/100g, polymer clay from $3.4/100g.
Suitable business strategy:
Provide quality product that can successfully meet the needs of customer’s personal taste, at the meantime, keep the referrals of customers. Communicate with customers in store, by phone, online and by mail to send vouchers. Place us as the premier choice for establishing an elegant and modern designed storefront and