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Ethical issues the fast food industry faces
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Mcdonalds and their impact on society now
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Furthermore, not only Mcdonald is paying their workers low and also Mcdonald does not treat their workers fair and square like working overtime such as through breaks, before shifts start or after they finish. Royle have managed to give some example how Mcdonald treat their workers. For example, some worker are usually on call and dare not question, workers was promised with good wages however the deduction Mcdonald made left their net pay with zero only, cleaning until the next morning, slippery floors, weak ventilation, clothing or gloves and also poor equipment. The author mention that some commentators thinks that complains should not be taken seriously because most of the workers in Mcdonald are young people. Although having a job is important however complain should be taken seriously and are young people not human as well?
Human beings have always gravitated toward competition and success – from the first wars of the earliest humans, to the fierce franchise wars of the twentieth century’s prospering fast food industry. Eric Schlosser defines and analyzes what it means to be successful in one of the world’s greatest industries throughout, but particularly in the fourth chapter of his book, Fast Food Nation. Through his argument, it is clear, that Schlosser believes there is a sizeable gap between the success of those at the top and bottom of the fast food industry. Schlosser includes a great variety of rhetorical techniques to convince the audience of his claim. By using conflicting points of view, irony, tying in religious references, and giving anecdotes, Schlosser is able to effectively prove that success is not attainable for all fast-food workers.
Foreign markets and international business are essential to any company in any industry. In Fast Food Nation: The Dark Side of the All-American Meal, author Eric Schlosser explores the unhealthy side of fast food. In his novel, he alludes to history, places, people, and events to support his argument. In chapter ten, Schlosser explores the fast food industry’s hopes for global realization and the backlash they receive. The author advances his argument by including the history of Plauen, the recent studies by the Center for Disease Control, and the McLibel case in the tenth chapter of the novel.
Fast Food Nation Fast food restaurants are not all they’re cracked up to be. Fast Food Nation, written by Eric Schlosser, is an attempt to link the American eating style and food-production patterns. Schlosser presents an interesting perspective on how societies adapt to the way food is produced. He simply informs us how large the fast food industry is and how we are allowing it to grow. As the fast food industry grew the demand for hot, ready food was rising at substantial rates shortly after World War two.
In combining Schlosser's ideas in Fast Food Nation with the real-world appearance of a fast food driven curriculum in Savage Inequalities, it is clear to see the impact of McDonaldization within the structures of school curricula, and a perpetuation of class disparities within those schools, supplied by the ideals of the fast food
Working at McDonald’s might appears to be a simple jobs to anyone who has never tried to. In the book Gig worker Kysha Lewin explains the various ups and downs of being a worker at McDonald’s. Barbra Garson explores the same topic, working at McDonald’s; in her article titled McDonald’s- We Do It All For You. Both pieces focus mainly on the drawbacks of working in fast food but a few positives are also included; the many routines and the large employee turnover are two of the main focuses.
In the article "Don 't Blame the Eater," by David Zinczenko demonstrates the argument of blame towards Fast-food restaurants due to teenage obesity in the country. As Zinczenko 's essay progressed, he included his personal experience to be used as a credible source. Along with his experience he includes imaginary and sets a particular tone to achieve an effect to persuade his audience. In disagreement to his standing point, he ignores all perspectives to create a one choice response. Zinczenko had a good method to capture the audience 's attention.
Fast food nation spilled many incriminating facts about America’s fast food culture. American’s spend 110 billion annually on fast food and one out of every eight Americans is employed by McDonalds’ at some point in their lifetime. Schlosser quickly letting his thesis be known he next takes attacks from every angle. For instance Schlosser takes jabs at religion and employment when he says “the golden arches are more recognizable than the Christian cross” and “McDonald’s closed a successful franchise in Quebec just to keep the workers from unionizing.” Although McDonald’s is one of the biggest businesses Schlosser clearly tells that the business does not have the best interest for its customers or employees.
In fact, the first Disneyland and McDonald’s are both established in California in 1948 and 1966 respectively. The popularization of McDonald’s — the symbol of fast-food industry, not only increases the health issues of consumers as commonly known, but also leads to a shift in the preference of American culture towards individualism rather than family value. Moreover, by altering reality with imaginations, Disneyland disconnects consumers from the real world and blinds them from far worse issues with the hyper-reality. Thus, the contrast between the arrogant smile of the two corporate figures and the helplessness of the screaming girl satirizes the indifference of American corporate culture and its manipulation of public view. As a result of the consumerism, people eventually wish for
I. Introduction A. Hook/Attention getter: “Fast food” is named as fast food because of the whole process from ordering, preparing and serving the food just take several minutes. B. General statement: Fast food is becoming more and more popular among people around the world because of the changing of lifestyle from the past times to the present times. C. Thesis statement: Due to the convenient, affordable price and good taste of fast food, consumption of fast food is rising according to studies but it also brings negative effects on our health in the long run. II. Body A. Topic sentence: Fast food restaurant such as McDonalds (McD) or Kentucky Fried Chicken (KFC) are available almost anywhere in the world, and you can even get it with a simple phone call and get it delivered right in front of your door step or by ordering through their websites without leaving your work desk.
The diagram above shown the CPM of McDonald’s and its competitor, KFC and Burger King; indicates McDonald’s is in a strong strategic position than its competitor. Some of the reasons McDonald’s is successful and has high market is due to it strong brand name recognition, a strong customer loyalty, and its global expansion. Furthermore, McDonald’s is also invested a large sum of money in advertising and very well known toward it charity program through Ronald McDonald’s House. Nevertheless, there are areas in which the organization can improve.
According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.
In the beginning, McDonalds was run by two brothers named Richard and Maurice McDonald who not only owned but ran a hamburger restaurant in San Bernardino ,California in the 1950’s. Ray Kroc saw the potential in McDonalds and had ideas to expand it globally so he founded the McDonalds Corporation in 1955. Today, there are more than 33,000 McDonald’s restaurants globally in 119 countries (REFERENCE/web). McDonald’s applies Scientific Management by Frederick Taylor in their management. Frederick Taylor proposed four principles in scientific management that is ‘‘ the replacement of rule of thumb methods for determining each element of a worker’s job with scientific determination, the scientific selection and training of workers, the cooperation
Hofstede could have considered about organisational culture. McDonalds is the representative example of organisation with an aim of maintaining similar level of quality, consumer service, value, food taste, and cleanliness. The main strengths of McDonalds rely on the fast services along with the taste of the food. These aspects have demonstrated the profitable elements in the western market. Asians, on the other hand, were not used to have lunch or dinner in certain minutes due to which McDonalds was required to consider its strategy for attracting consumers and for generating its profit levels (Saunders, et al., 2010).
McDonald, Burger King and Subway are the most popular fast food company. C. Thesis statement: Popularity of the fast food are getting an increase due to easy and quick service, inexpensive meanwhile there are also consist of negative effects if the fast food is becoming more common in society. Body A. Topic sentence: The reasons for fast foods becomes more popular is due to easy and quick services 1. Supporting point: Firstly, the customers able to get their food as soon as they order. a. Sub-supporting point: Today, people are very busy with their working lifestyle as they tend to find fast foods as a good choice because they don 't have enough time to find a healthy food.
