Summary Of Killing USftly 4 Jean Kilbourne

Advertisement has been a way to sell products for a long time, but it may not always come off as the best way to promote a product. Companies will do some of the most outrageous things to their advertisements just to make their product shine. In the documentary Killing Us Softly 4, Jean Kilbourne, she talks more about advertising and the negative impact it has on society and the negative messages it sends people. In the documentary, Kilbourne shows how advertising distorts the image of a women. They highlight horrible situations to make their advertisement pop. The distortion of women is almost always for the worst in many ways. Advertisement could change for the better if it did not sexualize everything, give an unrealistic expectation of

Women are made to look sexual for anything they are selling, even if the product they are selling has nothing to do with anything sexual. Sex is appealing to most people. Companies use that to their advantage by putting some form of sex on a page to grab the audience's attention, which makes them stop and want to product they are selling. Kilbourne shows images of ads where women are being controlled, punished by the man. Advertisements like these are examples of taking something horrible in the world and glorifying it to the benefit of having a decent advertisement. Domestic violence and rape culture is something nobody wants to go through. Ads sexualizes it as if it was a good thing. Sexualizing domestic/rape culture is just the first example of how companies use sex to promote their product. They also make women look young and innocent which most people would correlate that as a child. Ads are now adding a sexual presents to the pictures and it ruins the meaning of innocence. Women are known to be beautiful people, but ads take the beautiful and makes it all sexual. Women aren’t treated as people they are used as objects, their bodies are turned into things, all for what the company

Men are becoming more sexualized and being photoshopped in ads. In the article “Hunkvertising: The Objectification of Men in Advertising” by David Gianatasio, he talks about the how advertisements are sexualizing men and using sex to sell is nothing new to world. “The objectification of men in advertising (as with women) is not new…. And yet, a disproportionate number of buff, often-shirtless studs are lately popping up in ads” (Gianatasio). Gianatasio is giving an example of how men's ads turning into a sexualized object. Men aren’t as self conscious of their bodies as women are. But, if ads keep going the way are for men, sooner or later men might start feeling the way women have. ENDING