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Summary Of Killing USftly Advertising Image Of Women

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The episode “Killing Us Softly - Advertising Image of Women” dives into the many ways women are portrayed in the media. This episode of “Killing Us Softly - Advertising Image of Women” dives into the many ways women are portrayed in the media. This episode discusses the different kinds of ads that are used to push negative and harmful ideals. The idea that advertisements don’t affect us is also debunked, through research on the mind and the way our society has been shaped by these advertisements. The producer of this episode, Jean Kilbourne, noticed ads that were off-putting. She cut them out and soon had a collection of these ads. Ads affect us all, 8% affect the conscious mind, while the rest is stored in our subconscious. They sell us normalcy, …show more content…

Many men still have dignity, and are perceived as strong. While women are perceived as vulnerable and fragile, posing can indicate what the advertisement is trying to convey. All of these ads are fake and deliberately construed to make women look thinner, or to convey messages of “nothingness.” The new sizes 0 and 00 are evidence of this, as are many drugs in the mainstream media with the only purpose being weight loss. At the same time, women are oversexualized while eating food, and food is shown to be something we should be passionate about. These messages in the media are extremely contradictory, leading to confusing feelings about food and our bodies. The “Feminine” characteristics are looked down upon in the media. Men are pushed to be the complete opposite of femininity. Harsh, rigid, and strong. No time for compassion and empathy, as these traits are restricted to women only. Along with porn being mainstream, sexuality and violence are, unfortunately, very closely related in the media. With women objectifying themselves to the media’s standards, ads often come out portraying murder, battery, and sexual and

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One aspect of an author’s argument is their ethical character. This is important in assessing how credible and fair the author is being when considering their subject. [Transition] Jean Kilbourne has spent most of her professional life studying and analyzing women in advertisements. She has produced the award winning documentaries Killing Us Softly: Advertising’s Image of Women (1979) and Slim Hopes, serves on the Massachusetts Governor’s Commission on Sexual and Domestic Abuse, and is a senior scholar at the Wellesley Centers for Women at Wellesley College (420). Kilbourne appears to be qualified to speak on the matters of women and advertising and a reader can trust that she has done the necessary research to have an informed opinion them.

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Violence against women, objectification of women including their body parts, and segregation of women as the weaker sex is used as a marketing scheme. This is simply designed to get our attention by shocking people and by developing unconscious anxiety. Both solutions are ultimately putting a concrete version of this inequality into our culture. Kilbourne mentioned in her talk series that we are exposed to hundreds and thousands of advertisements on a daily basis, if the majority of these advertisements somehow objectify women then we, as a society, become numb to the actuality of this problem and think nothing of these womanizing images. This is not to say that men are never objectified in advertisement because they too are captured with a woman concentrating on a certain body parts rather than the man himself.

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