Do you know, that your personal information is readily available for sale? In a New York Times featured article, “Mapping and Sharing, the Consumer Genome”, Natasha Singer (2012), attempts to explain how the US Internet and electronic systems have made us the most intimately surveyed people in a Free World, (pg.425). The use of personal data threatens people’s jobs, reputations, and future opportunities. The Consumer’s personal information is analyzed and sold to those who want detailed real-time profiles of who we are, including the health of our minds and bodies. This act has been made easy by one of America’s successful leading companies called Acxiom. Acxiom creates and sell information that are more intimate, detailed personality and behavioral portraits than our own mothers or analysts might know about us (and would never share). The purpose of Natasha singer’s article is to inform the general public about the business exploits achieved by data processing companies with Consumers personal information, with/without their consent. This information was effectively conveyed with an informative, optimistic and persuasive tone, such as, “it knows where you live, and it knows what you do”. The author in the article “Mapping and Sharing, Consumer Genome” did effectively achieve his purpose because the author’s empirical data collection, …show more content…
To the public, this is theft of personal health information. Majority of the consumers are obviously not aware of the legal on going underground trade/transactions of their personal data. Most people have never heard of Acxiom or other hidden data users. Today, most Americans have no idea that personal data is used by thousands of corporations and government agencies to make decisions about whether they will receive jobs or