George Ritzer expresses the pushing factors for the success of McDonaldization and the impact it has caused on the majority of the world. In this piece Ritzer dives into the snarl and tangles of a culture enthralled by gain. Profit margins have captured businesses, luring them to squeeze every last penny out of customers, employees and products that fund their every move. Ritzer brings McDonaldization into the lives of non-business minded people by showing the reader how prevalent this business model has become. Furthering business, McDonaldization has strong pros, but also devastating cons. Fast, reliable service is a pro, however, at the loss of personablity and relationship. Without this method many companies would never have gotten off …show more content…
Ritzer accurately discusses how efficiency revolving our world is, schedules run our world and when we are crunched for time where better to go than somewhere we can ensure will be efficient. Predictability is explained insightfully, humans want routine and order which is why we continue to order from companies who promise the same product whether you are in Canada or Thailand. Calculability is a key point in this article as Ritzer explains the way in which McDonaldization also delivers this component. McDonaldization has taught us to want the best result for as little cost as possible. This is where the ‘Super Size’ ideology emerged: bigger quantity for less price. Ritzer brings all these components into an understandable, relatable perspective. With this explanation in mind it is easy to see the extensive amount of companies that have taken advantage of this business model. Ritzer touches on the slight growth in the privately owned and operated sector of, in specific, food companies. Some of our North American subcultures have began to demand a more local approach to food and even the atmosphere of the establishment. However, even with the rise of smaller