Summary Of Millennials Are Killing The Movie Business

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The True Cause of Decreasing Movie Theater Attendance

Claire Atkinson’s article, “Millennials Are Killing the Movie Business,” is a significant piece focusing on the continuous decrease in movie theater popularity attributed to lack of millennial interest. Atkinson grapples with the idea that movie theater studios have begun to change their brands in order to satisfy ever-growing millennial interests, which has hurt the overall business tremendously. She also touches on the growing influence of technology amongst the children of the current generation, explaining that efforts to allow kids to use their phones while watching movies have become more prevalent. Although Atkinson characterizes the steady decline of the movie theater business as a result of growing social media use in adolescents, this is certainly not the case; instead, the number of moviegoers have been significantly reduced due

Atkinson begins the article touching on the negative effects that technology has had on the movie business as well as the efforts of movie theaters to incorporate social media into part of the regular moviegoing routine. As stated, “‘Some of the issues that were discussed included how you get millennials to come to the movies in an age where they want technology’... Earlier this week, AMC Entertainment said it would launch an experiment to allow youngsters to keep texting while watch movies” (2). It is evident that technology has grown in influence among young adults through the years, which allows for them to have easy access to almost anything that they desire, including movies. Although movie theaters are