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Summary Of Molson's Narrative Address

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Molson’s advertisement and the narrative address it contains, attempt to convey through several uses of language and rhetoric their version of what they want Canada to be perceived as. Firstly, the usage of the second person makes the advertisement personal and also makes it appear that these are things you should do if you want to be like a Canadian. By employing phrases such as “there is an unwritten code in Canada,” followed by “if you love by it…,” paint an image of what Canada is supposed to be like, according to Molson. Also, the employment of simple, concise, list like statements make Molson’s narrative address that much stronger; every statement says something that Canadians do, therefore implying that each of those things are culturally
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