ipl-logo

Summary Of New Shoes Simulation

393 Words2 Pages
In the early rounds of the New Shoes simulation, our group’s main concerns were to understand how the Home Market and Domestic Market worked and to become familiar with the simulation. Luckily, we quickly realized that the Domestic Market wanted a lower price than the Home Market and had a higher opportunity for growth. So we initially allocated most of our resources, analysis, and expenses into the Domestic Market to make sure that we were at the forefront of it. After significantly reducing our price and distributing most of our expenses to the Domestic Market, we immediately saw results. We expensed a large percentage of our expenditures to Advertising (around $2,000,000) and in Consumer Promotions (around $2,000,000) to gain significant

More about Summary Of New Shoes Simulation

Open Document