Summary Of Reasons To Keep Playing The Lottery By Adam Piore

Why We Keeping Playing the Lottery

In Adam Piore’s article why we keep playing the lottery, there are some very great observation about why we keep to throw money at something that seems impossible to win. The genre of this essay is report. He reports about the advertisers’ way of grab their customers’ attention to push them continue playing the lottery like using the slogan “Hey, you never know...”The lottery in the United State is so exceedingly popular that it was one of the few customer products where spending held steady and, in some states ,increased ,during the recent recession. Piore states the Gallup recent study that is about fifty-seven percent of American’s reported buying tickets in the last twelve months. Piore reports the reason that why we keep playing the lottery because lottery is a game where reason and logic are rendered obsolete, and hope and dreams are on sale.

She built the state lotteries in Georgia and Florida from scratch, constricting multi-billion dollar in empires in the 1980’s and 1990s’.She knows very well how to sell hope and dreams. She struck marketing gold. More than two-hundred ads went up on billboards across the states. She said from what she learned on her first day in the lottery business to make the lottery fantasy tangible that if you play a lot and you play for three years and you never win, you are not going to keep playing. Selling the lottery dream is possible because paradoxically, the probabilities of winning are so infinitesimal they become irrelevant. Jane. L. Risen, an associate professor of behavioral science at the university of Chicago, she said despite our advances in reason and mathematics, we still often rely on crude calculations to make decisions ,specially quick decisions like buying the lottery