Summary Of See America First

See America First is a chronicle from the genesis of tourism in America from the late 1800s through the beginning of the 20th century. The Author Marguerite Shaffer links National tourism to the emerging culture of leisure in the middle-class Americans life due to the growth of the transportation industry. See America First was a catch phrase or advertising slogan used by various media outlets to spur travel and boost patriotism in the middle class. Shaffer links tourism to a national consumerism in the identity of America. Shaffer insists on Seeing America first instead of Europe as a form of loyalty to America. Schafer explores the link between corporate America and tourism through marketing and advertising, specifically through railroads as a way to explore the national parks in America such as the Grand Canyon and Yellowstone. The See America first slogan began to grow when the National Parks Service coined our Parks as National treasures or assets. This tied a patriotic sentiment into tourism which sparked the building of hotels restaurant and other consumer driven industry called tourist sites. This movement compelled Americans to seek out the geology and topography of their country. As the countries

She also links the expanding souvenir market with advertising and a newly developing consumer-driven culture. Schafer also touches on the cultural and social impacts of tourism from an ethnic and class perspective. From the Chinese immigrant to the modern housewife, Seeing America first in a car was likened to the freedom of what it is to be an American. The cultural melting pot that makes up this country could be observed at tourist attractions, this gave middle-class Americans a sense of refinement and culture. However, as mass tourism grew it was the end of tourism as a cultural event and became one of a recreational