Sue Jozui in her passage argues that we need to boycott the type of advertisement that uses celebrities to lead the consumers to buy the product. Advertising should be regulated and have certain laws that restrict these big companies from paying big celebrities to act like they use the product when most of the time they don’t. The author supports her claim by first explaining how it is unfair for bigger companies paying these celebrities who are well known, while smaller companies can’t afford to pay for well known people. She continues by stating that laws need to be enforced to keep these bigger companies from making so much money. The authors purpose is to get the consumer to realize that the companies are pretty much calling them dumb. The author’s tone is indignant. Sue Jozui says that people don’t realize that the big companies are taking advantage of them. These companies are using the fame of thee celebrities to endorse their …show more content…
Sue Jozui thinks that we should boycott these strategies because it is unfair for small companies to compete with the bigger companies that can afford celebrities. Another reason she states why we should get rid of this strategy is that she thinks that these companies are saying that we are dumb if we buy these products because of the celebrities. Another observation that has been made is that Sue Jozui states that these ways for advertising are misleading and insults the intelligence of the audience. People are not that dumb to think that if there favorite sports star drives a car and does not even drive it, people do not realize that they might actually like the product and use it. For example, James Harden is a great basketball player and he is in a lot of Adidas commercials and he wears everything Adidas. Mos celebrities actually use the product that they are endorsing on advertisement