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Summary Of Sweatpants In Paradise By Molly Young

477 Words2 Pages

Molly Young starts “Sweatpants in Paradise” with an experience that most people can understand which is going to the mall. Young says that people go into the mall and the shopping environment alters our perceptions of time and space. Young writes, “Depending on your mien and mood, this reemergence will feel sharply good or bad. The shopping wormhole affects everyone differently”(Young 726). Everyone goes into the mall knowing exactly what he or she wants or just to look. Either way, you are in the mall without knowing the time or how long you have spent in there. The mall is enclosed causing a person to not know if it is getting dark outside to tell them how long he or she has been in there. The same thing happens when a person walks into Hollister, which is what Molly Young’s article is about. …show more content…

Young states that Hollister’s décor creates “an environmental proxy of the average Friday night (Young 732)” which means it is an environment that young people can relate to. The store has trees in random places and its dark with loud music. It causes people to stop and look at everything in the store. Young’s dissatisfaction with the concept of immersive retail as exemplified by Hollister’s flagship store is that Hollister “produces basic items of OK quality for not-cheap prices”(Young 731). Products that have an OK quality should have a reasonable price to go along with it. Expensive clothes should have amazing quality that does not rip. Young feels that Hollister’s immersive shopping experience is inferior to the Tactile Dome experience because Hollister will not turn your head inside out. The Tactile Dome “stokes the senses where Hollister dulls them”(733). Hollister and the Tactile Dome are very inviting but a person does not come out of Hollister with a

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