The peak of sexist ads took place during the 50s and 60s giving an idea that women were inferior, that men should treat women like a maid, that women were considered objects and that they had to stay at home, cook and care about the kids. Even if the image of women has made its progress in society, nowadays ads have not changed that much. Jean Kilbourne worked on the image of women in advertising and it is recognized for her groundbreaking work. In a speech given for the website Ted Talk, she presents her idea and how everyone is influenced by advertising. In fact, even if we deny its effects, ads work in our subconscious and it is proven that ads sell more than products. One of the main problems in ads is the fact that they transmit a message