Summary Of That's Why I Chose Yale

Attracting applicants can sometimes be very competitive between different colleges and universities: institutions want to attract the best and brightest students to attend their school and bolster their numbers. To achieve this goal, a college may distribute viewbooks or videos to depict a positive image of the school, including its academics, dormitory life, athletics, extracurricular activities, and more. Yale University’s “That’s Why I Chose Yale” presents the applicant with a new way of looking at the university by showing all the unique aspects of Yale in a fun and engaging video. Instead of producing a video packed full of facts and famous alumni interviews, Yale distinguishes itself from other universities with a primarily student made

Yale was founded in 1701 and since then has been acknowledged as one of America’s premier institutions for higher learning. Located in New Haven, Connecticut, Yale can sometimes be seen as an exclusive club where it is near impossible to be accepted. As with many of the other Ivy League schools, Yale has often been accused of being homogenous and lacking diversity. The traditional image of the school is one of old wealth and white males in an old New England town. The recruiting video which was made by students and alumni tries to dispel the notions that Yale is a university that is not for

They show the students living their daily lives—hanging out in their room, going to the dining hall, and even exercising. Students do enjoy seeing figures and facts of a successful college, but they more than likely cannot connect as well with numbers as they can with scenes of a student’s daily life. By omitting the facts and just showing a group of happy students, Yale is acknowledging that their name speaks for itself in terms of academics, but they want students to matriculate for more than just the prestige. Yale hopes that by showing such a tight-knit community, they will attract top notch students who truly wish to attend Yale not only for its academics but for all aspects of the