The three articles describe multiple scenarios in which “bad” social media has resulted in catastrophe. For example, “The 12 Worst Social-Media Fails of 2016” showed a tweet from Total Beauty that used a photograph of Whoopi Goldberg believing that it was Oprah Winfrey. The article also included a mattress commercial that referred to the 9/11 terrorist attack that ended up being pulled (Friedman). The “13 Epic Twitter Fails By Big Brands” show-cased similar scenarios including the fails created by hashtags. The last article, “Valuable Lessons From 5 Shockingly Bad Social Media Fails” also illustrated the dangers of hashtags and the insensitivity of some brands. After a social media issue occurs, the brand of the company and their consumers can feel the aftermath. For example, when Jenny Craig sponsored a sexist radio show, consumers took to social media to voice their outrage. Because of the backlash received by Jenny Craig consumers, the company decided to end their sponsorship of the radio show (Bhasin). Additionally, social media issues can occur because of something that happened to the company internally. For example, HMV had fired multiple employees, …show more content…
Most companies will delete the post that caused negative reactions, pull the commercial, or apologize. When Bing took to Twitter to try to support Japan after the earthquake, some people perceived it as an “exploitative marketing campaign” (Bhasin). Users took to Twitter to bad-mouth Bing, thus, Bing donated $100,000 to Japan (Bhasin). Although Bing decided to donate thousands of dollars for a good cause, a simple apology can do the trick. DiGiorno Pizza had not realized that the hashtag, #WhyIStayed had been trending for people who stayed in domestic abuse relationships (Burt). DiGiorno Pizza had used the hashtag to promote their pizza and realized what the hashtag had been used for and immediately apologized profusely