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Summary Of The Starbucks Moment By Bryant Simon

175 Words1 Pages
Bryant Simon announces that he will discuss the increase and decline of what he calls the “Starbucks moment.” (Simon, 2009). Simon indicates that we pay three to four dollars for a cup of coffee at Starbucks when we could buy the same coffee at another place for one dollar. We even could learn about Starbuck’s prosperity and mistakes if the company was no longer existent five years from now. The reason we purchase items, Simon mentions, is because we believe they are necessary or makes the space between how other perceive us and how we perceive ourselves disappear. Starbucks made false promises to its customers, such as pledging to serve the most superb coffee on earth, however that is an impossible task. Simon also refers to Starbucks as
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