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Summary Of The Tipping Point By Malcolm Gladwell

606 Words3 Pages
Small changes happen often, quickly, and out-of-the-blue at times, and potentially can lead to a much larger picture. The Tipping Point by Malcolm Gladwell explains how change happens, using several types of evidence and rhetorical techniques such as, ethos, pathos, and logos. Gladwell argues that ideas and behavior tend to act like epidemics of infectious diseases. One small group of people can lead to major changes in society. Gladwell’s entire book is based on the central argument that something can reach a tipping point by following the Law of the Few, the Stickiness Factor, and the Power of Context. Gladwell supports his statement using the three appeals, evidence from a variety of sources, and using an easy-to-read, clean style of diction.
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