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Summary Of Two Ways Women Get Hurt By Jean Kilbourne

984 Words4 Pages

More and more in advertising today is focused on sex. From advertisements for video games to clothing, companies use risqué or sexy advertisements to sell products. Clearly because these kinds of ads continue to be created they must be helping company's marketing efforts. Some people think that these ads negatively portray women. Jean Kilbourne is the author of the article, “Two Ways Women Can Get Hurt.” She is recognized for her efforts and analysis of the portrayal of women in advertising. Kilbourne is also known for her renowned research of alcohol and tobacco advertising. She has a great deal to say in the essay I read regarding women and how they are depicted in advertising. I feel Kilbourne interprets some of her selected ads in unfair …show more content…

It is hard to agree with many of her points though because as Hagenbuch pointed out, the ads she selected to highlight were international. I realize from traveling to Europe that the marketing landscape is much more risqué and accepting of more sexually charged ads. It is a valid point that he brings up regarding where the ads originated that she chose. He discusses his concerns about her writing and writes, “I cannot recall a single slide that served as a positive example of advertising.” I agree Hagenbuch that she had really not much positive to say about the industry. I too felt with Hagenbuch that she was trying to pin the public troubles and problems on …show more content…

Overall, while I think some ads are not what I would consider to be in “good taste”, freedom of press is an important American ideal. The solution is not to abolish ads containing sexual innuendo that is depicted in an inappropriate way. It is up to people and what they do with the presence of the seeds. People can either support these ads or not. I have mixed feelings about sexual advertisements. I am not entirely sure about the topic. However, I do not like how companies advertise in such a way that suggests the consumer only thinks using their sexual desires. I also do not think it is right to depict images of sexual acts that contain violence. In addition, I find any media that uses coercion for sexual acts should be banned. The reason being that I find the last two things immoral and the first thing I mentioned to be in poor taste because it’s insulting to the

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Furthermore, the author attempts to explain and decode the possible motives to use such a disturbing ad by stating that perhaps the ad is simply designed to get our attention, by shocking us and arousing unconscious anxiety. Kilbourne continuous by asserting that the plausible intent is subtler and it is designed to play into the fantasies of domination and even rape that some women use in order to maintain an illusion of being in control (496

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