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Summary Of Two Ways Women Get Hurt By Jean Kilbourne

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More and more in advertising today is focused on sex. From advertisements for video games to clothing, companies use risqué or sexy advertisements to sell products. Clearly because these kinds of ads continue to be created they must be helping company's marketing efforts. Some people think that these ads negatively portray women. Jean Kilbourne is the author of the article, “Two Ways Women Can Get Hurt.” She is recognized for her efforts and analysis of the portrayal of women in advertising. Kilbourne is also known for her renowned research of alcohol and tobacco advertising. She has a great deal to say in the essay I read regarding women and how they are depicted in advertising. I feel Kilbourne interprets some of her selected ads in unfair …show more content…

It is hard to agree with many of her points though because as Hagenbuch pointed out, the ads she selected to highlight were international. I realize from traveling to Europe that the marketing landscape is much more risqué and accepting of more sexually charged ads. It is a valid point that he brings up regarding where the ads originated that she chose. He discusses his concerns about her writing and writes, “I cannot recall a single slide that served as a positive example of advertising.” I agree Hagenbuch that she had really not much positive to say about the industry. I too felt with Hagenbuch that she was trying to pin the public troubles and problems on …show more content…

Overall, while I think some ads are not what I would consider to be in “good taste”, freedom of press is an important American ideal. The solution is not to abolish ads containing sexual innuendo that is depicted in an inappropriate way. It is up to people and what they do with the presence of the seeds. People can either support these ads or not. I have mixed feelings about sexual advertisements. I am not entirely sure about the topic. However, I do not like how companies advertise in such a way that suggests the consumer only thinks using their sexual desires. I also do not think it is right to depict images of sexual acts that contain violence. In addition, I find any media that uses coercion for sexual acts should be banned. The reason being that I find the last two things immoral and the first thing I mentioned to be in poor taste because it’s insulting to the

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Furthermore, the author attempts to explain and decode the possible motives to use such a disturbing ad by stating that perhaps the ad is simply designed to get our attention, by shocking us and arousing unconscious anxiety. Kilbourne continuous by asserting that the plausible intent is subtler and it is designed to play into the fantasies of domination and even rape that some women use in order to maintain an illusion of being in control (496

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In "Two Ways a Woman Can Get Hurt," the author, Jean Kilbourne, talks about how women are sexualized and mistreated in the public eye by advertisements. She contends that men and women in the media are distorted as sex images and instruments: Women are portrayed as mediocre in contrast with men. For example, she states that the woman is “rewarded for her sexuality by the man’s wealth.” The media has aimed towards promoting either women or men particularly. In one advertisement, she clarifies how a tie organization publicizes ties by having ties laid in a botched up bed — as though showing that this brand of tie will help you get laid.

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In her argument ¨Beauty... and the Beast of Advertising,¨ author Jean Kilbourne claims that advertising degrades females because it creates unrealistic expectations for females. Kilbourne first appeals to pathos by shocking the audience; she paints the picture of a female in an advertisement staring ¨provocatively¨ at the camera, then contrasts that with the fact that the female is ¨about five years old.¨ The fact that the advertisement would use a child in such a provocative manner would not only shock the audience, but also anger them, drawing them in and making them want to keep reading. Kilbourne again appeals to pathos by telling us that mass media ¨...tell us who we are and who we should be.¨ We are exposed to advertisement since they

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In her essay, Kilbourne illustrates how advertising normalizes, and sometimes encourages, behavior that is conducive to sexual violence against women and children.

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A lot of things have changed throughout the centuries. Advertisements are an everyday part of our lives, whether we look at them or not they still influence us and affect us in many ways. In many advertising, many large companies are using women in a sexual way for their advertising. And even TV shows are showing how a man is a leading character that can control women and their bodies. Ads give a message to men that if they buy their product, then they are going to have the same results as in the advertising.

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By choosing her words carefully, it proves that she’s using great language and knows to not put the responsibility on all men, but on only certain men who are disrespectful and cruel towards women. Also, she clarifies that “Ads don’t directly cause violence, of course. But the violent images contribute to the state of terror.” (Kilbourne, 164) To emphasis, she’s drawing correlation instead of causation.

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Notions such as “sex sells” are not necessary true, for the observers recognize the damaging images in which women are portrayed. Advertisements that depict possessive and violent men toward women are should not be selling. For example, “no”does not mean “convince me”, when taken otherwise may lead to sexual abuse. Despite that both genders can be objectified, it is women who are more at risk due to the already established idea that women are more vulnerable.

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We have all seen advertisements in magazines, billboards, commercials, and even the internet filled with attractive women and men who are used to grab the attention of consumer and sell products on any type of media source. This would fall under McClintock’s second advertisement technique, “Glittering Generalities”, that advertisements are used to sell goods to consumers (698) and sex sells as Joyce Garity points out in her essay “Is Sex All That Matters?” Garity speaks about how advertisements use sex appeal to grab the attention of readers and how their minds are dragged into a world of fiction, filled with beautiful people who seem to have a carefree lifestyle, all worldly possessions one could possibly want, and the sex appeal that most if not all people desire in the advertisement(756). Garity is a social worker and her essay primarily focuses on Elaine, who is a young woman, alone, and carrying her second child. Garity hands Elaine a magazine and inside that magazine, advertisements show “junior fashion models in snug jeans”, “a barely clad young couple sprawled on a bed”, and a “waif-thin girl draped stomach down across a couch, naked, her startled expression suggestion helplessness in the face of an unseen yet approaching threat” (756).

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Can advertisements really cause violence in people’s lives? Jean Kilbourne’s “Two ways a Woman Can Get Hurt: Advertising and Violence” talks about how advertising and violence against women can cause women to be seen as objects. The author discusses how pornography has developed and is now part of social media, which glorifies its violence that permeates society encourages men to act towards women without respect. Kilbourne uses logical and emotional appeals as well as ethical arguments to effectively convince readers to ignore specific advertising techniques. Jean Kilbourne author has spent most of her professional life teaching and lecturing about the world of advertising.

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The advertisements are simply sexual just to be sexual. Many of the advertisements seem to just attract people to look at the models, not really to look at the clothes. According to the case study, American Apparel shoppers felt out of place when shopping in the store. The customer mentioned that the company “reeked of sexual sin”. The consumer said most of the items were “cute” but that some of the items were a bit too suggestive.

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