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Summary: The Success Of Motown

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The success of the Motown sound was due to the formula that founder Berry Gordy Jr. which was to hire Eddie Holland, Brian Holland, and Lamont Dozier to write and produce all the Motown music, as he wanted to keep a specific sound that it would be easy to identify. The sound was a mixture of R&B and pop with some elements of soul, to produce a commercial sound and appeal all listeners to successfully crossover to other genres. The Motown artist did not have the freedom to create their own styles as they had fixed arrangements, for example the Temptations were pop influenced to appeal to the teen market, moreover the sound was heavily polished and their songs were subjected to many revisions and reviews before they were released. The song “My
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