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Summer Breeze Lemonade: Business Analysis

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The business prospers when time is invested in orchestrating a business plan. Brand strategy, product promotion, location and employee training are essential implements to have a strong solid platform to keep businesses running. Once established, the managers or owners must understand the different aspects within the business plan. Each category has to be conscientiously put into consideration because it is crucial for the future of the company. Following these key factors will help the business with new and existing customers. Branding decision is vital in the company’s performance. Establishing a path to organize how to market a promotion of the product is they key to influence new and existing customers. A picture of the beach and sunset will be the company’s logo in every package or item. Summer Breeze Lemonade will be packaged in 16 oz container that contains in powder mix form and will be available at local grocery stores. In …show more content…

Choosing different types of advertisement will invite more customers to acknowledge the product. A budget of $10,000 should be carefully divided into different channels of communication to target all consumers regardless of age, gender, ethnicity and religion. A short advertisement on television on local channels will be broadcasted for everyone to view. In that commercial, it will show the website and location. The company will put aside $6,000. Another mode of communication through the media will be on the radio. The company will put aside $1,000. The remaining balance of $3,000 will be put aside to hire a web designer to create a web page to create a page layout and other computer program or software for online purchases. The web creator/designer will also create a link and advertisement of the company through Google, Facebook, Twitter and Instagram. There are many different factors in considering confirmation of the price value of a

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After reviewing Units 1-5 including the objectives and concepts it aligns with the final project. The strategic marketing plan is a combination of all objectives learned and utilized throughout units 1 to 5. Unit 1 laid out the foundation for Marketing by diving into the current marketing systems being utilized along with today’s key factor’s and influences within Marketing. Unit 1 really brought to life the current marketing strategies utilized every day in the global economy. As stated in the editorial board, “marketing is the responsibility of each employee of an organization, whether a large fortune 500 company or a new enterprise with five employees.”

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PepsiCo had introduced their new formula product to the world in 1999 and the product had finally become available in the United States in 2003. The company promised that the new Sierra Mist Natural lemon-lime soda is going to be make with natural flavors, real sugar, and nothing artificial. Additionally, they used the nature as their themes in the advertisement campaigns to boost the products’ freshness feelings for the audiences to see and feel when they look at the advertisement. PepsiCo targets audiences who love natural, no caffeine, freshness, and make with real sugars products. To be able to get the audience’s attention, PepsiCo uses the strategies of ethos, pathos, and logos to inform the audiences to get their product.

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