Summer Breeze Lemonade: Business Analysis

The business prospers when time is invested in orchestrating a business plan. Brand strategy, product promotion, location and employee training are essential implements to have a strong solid platform to keep businesses running. Once established, the managers or owners must understand the different aspects within the business plan. Each category has to be conscientiously put into consideration because it is crucial for the future of the company. Following these key factors will help the business with new and existing customers. Branding decision is vital in the company’s performance. Establishing a path to organize how to market a promotion of the product is they key to influence new and existing customers. A picture of the beach and sunset will be the company’s logo in every package or item. Summer Breeze Lemonade will be packaged in 16 oz container that contains in powder mix form and will be available at local grocery stores. In

Choosing different types of advertisement will invite more customers to acknowledge the product. A budget of $10,000 should be carefully divided into different channels of communication to target all consumers regardless of age, gender, ethnicity and religion. A short advertisement on television on local channels will be broadcasted for everyone to view. In that commercial, it will show the website and location. The company will put aside $6,000. Another mode of communication through the media will be on the radio. The company will put aside $1,000. The remaining balance of $3,000 will be put aside to hire a web designer to create a web page to create a page layout and other computer program or software for online purchases. The web creator/designer will also create a link and advertisement of the company through Google, Facebook, Twitter and Instagram. There are many different factors in considering confirmation of the price value of a