Summitt Airlines Executive Summary

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Philosophy
At Summitt Airlines, we strive to “Take Passengers to New Heights” through unprecedented customer service with safety and reliability as our two cornerstone initiatives. We continue to focus on offering great flight options at a reasonable price to under-served markets while meeting the demands of smaller communities and mid-sized cities. However, we will make incremental changes to our business as we grow in these markets.
As we grow, Summitt Airlines will maintain a low-cost structure while offering quality service and reliability. Summitt Airlines will continue to focus on customer service, operations, and on-time arrivals and departures. Summitt Airlines has plans of growing our fleet and employee base as the demand for services increase.
As Summitt Airlines takes its passengers to new heights, we will be known for simplicity, a happy, effective workforce, reliability, and fares at a reasonable price.
Mission Statement
Summitt Airlines Mission is to provide reliable, quality and hassle-free travel services at affordable rates, that are guaranteed to take our “Passengers to New Heights”. Through unprecedented employee engagement, our aim is to provide a friendly, safe and pleasurable flying experience for all passengers. …show more content…

The Summitt Airlines team focused on cost, safety and employee training and customer service and keeping ticket cost down to maximize seat capacity. Summitt Airlines price per mile started at 35 cents and over the eight periods was strategically increased to 37 cents to offset safety improvements and customer service opportunities. These prices were the median price of comparable airlines, so airline continued to fill seats and in the end, the airline team found success using this strategy. The airline went from 128 seats filled when the team took the airline over to 234 seats by the last period and gained over $100,000 in net