INDUSTRY DESCRIPTION Companies within the industry operate spas and wellness centers. Spas are classified within the retail health and beauty industry. Major US companies include popular destination spa chains such as the Canyon Ranch and Golden Door, massage clinic franchise Massage Envy, day spa franchise Woodhouse Spas and Steiner Leisure, which operates spas on cruise ships and at resorts and hotels. Major companies based outside the US include Absolute Spa (Canada), Gokurakuyu (Japan), and Grupa Uzdrowisk (Poland). In the US, spas depend on demographics and income trends. California, Florida, Texas, and New York have the most locations. Day spas have become popular in all regions by offering fairly inexpensive forms of relaxation services. …show more content…
Our key competitors are Sunny Day Spa and Genesis Health and Beauty Spa which are located with a one mile radius of the Cross County Shopping Center. They offer similar services and are very popular to residents within the community. Sunny Day Spa: is located on the main strip of the Cross County Shopping Center. They offer spa services at a rate of 49-89 dollars depending on what package an individual requests. Their hours of operation are Monday through Saturday with the exception of Sunday. Genesis Health and Beauty Spa is also located within the central area that surrounds the Shopping Center but not directly inside. Their prices are a bit lower but they do not offer the same amenities as Sunny Day Spa. Their services only include manicures and pedicures, eyebrow shaping and a light message. They are geared more towards health and wellness. Our competitive edge is our ability to market effectively and creatively to generate traffic and then back that up with the best service and products in the business. In addition, our combination of unique services, outstanding location and our interaction with the customers are setting us up for huge