COMPETITIVE ANALYSIS
SunTrust Banks, Inc. is one of the nation’s largest and strongest financial services companies in the United States. SunTrust's operations are mostly concentrated in the Southeast. The major competitors in financial services industry that SunTrust Bank competes with are:
Local Competitors
US Bancorp (USB):
It is one of the largest American diversified financial services, with $416 billion in assets. The headquartered in Minneapolis, Minnesota.It is also the parent company of U.S. Bank National Association, which is the 5th largest commercial bank in the United States. US Bancorp has about 3,000 banking offices in 25 states and more than 5,000 ATMS. It offers a comprehensive line of banking, investment, mortgage, trust and payment services products to consumers, businesses and institutions.
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Capital One provides a broad of financial products and services to consumers, small businesses and even commercial clients in the U.S., Canada and the UK. It founded in 1995, and the headquarter is in McLean, Virginia. The bank is almost similar to the size of SunTrust Bank and US Bancorp, however, it operates in a credit card business.
Regions Financial Corporation (RF):
It is a US bank and financial services company, with $125 billion in assets. It founded 1971, and the headquarter in Birmingham, Alabama. The bank is a full-service providers of consumer and commercial banking, wealth management, mortgage and insurance products and services.
Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary. Regions Bank operates in near to 2000 banking offices and 2,000 ATMs in the