As earlier mentioned, sustainability report is a report published by a company or organization about the economic, environmental and social impacts caused by its everyday activities. A sustainability report also presents the organization's values and governance model, and demonstrates the link between its strategy and its commitment to a sustainable global economy (“Sustainability Reporting”, 2016). Suntrust has adopted sustainability report since this would provide decision makers a situationaire whether its economic, environmental and social activities were consistent with their objectives, the failures and gains, as well as foresight in developing new plans to sustain growth, buffer losses, and figure out room for improvement and opportunities …show more content…
The management should initiate steps in asking the staff with regards to their daily routine, specific schedules, critical tasks, deliverables, and even their insights on how to improve their current performance. By determining the factors of discontent using measurable parameters, then, the management would be able to design activities and negotiated changes in the rules implemented. By doing this step, the employees would be able to realize that the management is there, and is willing to listen to them. After the implementation of new changes, re-evaluation of staff’s satisfaction will then be measured. This is to test whether new changes of policies or rules have successfully increase the motivation of staff’s to do their work earnestly and perform competitively. Afterwards, positive reinforcement should be adopted by the management such as providing incentives (monetary or non-monetary) in order to maintain competitiveness of the staff as well as elevating their belief towards the company’s vision and …show more content…
The negative reporting could affect the morale of its staff in the promotion of sustainability. If the staff could sense that there are deception and inconsistencies between the company’s thrusts and its actual practices, Suntrust could lose key and competent employees who got frustrated and felt betrayed by the company’s vision and mission. To counter this potential problem, the company should open key line of communication between the management and staff (Strobel, 2016). The open communication means that the staff must be ensured that they have the first hand information about the case in Bundaberg, Queensland, and the management must show sincerity and assurance that the company is in control and that it is dealing the problem ethically and seriously. By doing so, the staff would be encouraged to figure out appropriate response towards the issue internally and publicly. If the issue is handled properly, there would be an elevation of pride and loyalty among the