Super Bowl Advertising Analysis

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The Super Bowl is the annual championship game of the National Football League. The National Football League is better known as the NFL. Normally, Roman Numerals are used to identify the games, instead of the year that it is held. The first Super Bowl was Super Bowl I and it was played on January 15, 1967 at the Los Angeles Memorial Coliseum in Los Angeles, California. The Green Bay Packers and the Kansas City Chiefs played in Super Bowl I and the Packers won 35-10. The most recent Super Bowl was Super Bowl LII, on February 4, 2018. The Philadelphia Eagles took on the New England Patriots and won their first Super Bowl, 41-33. The Super Bowl was created as part of the merger agreement. A merger agreement may be used when one company purchases …show more content…

The highest-rated game according to Nielsen was Super Bowl XVI in 1982, which was watched in 40,020,000 households at one time. With more people watching the Super Bowl or even going to the Super Bowl, more money is collected. The Super Bowl commercials are very famous. Some of the most famous include, Budweiser, Apple, Coca Cola, Snickers, and Doritos. According to a report by Sports Illustrated media writer Richard Deitsch, NBC will receive about $5.1 million for a 30-second commercial. The companies have to pay to produce the ads themselves which makes it even more expensive. Prices have gone up every year and they will continue to …show more content…

24% of Americans watch the Super Bowl just for the commercials. Because so many people watch the commercials, the companies get more money. NBC said that Super Bowl LII would bring in $500 million in revenue for programming. According to Ad Age Datacenter, ad spending for commercials is estimated to be around $419 million. Because the commercials cost $5 million for 30 seconds, the business or company is making $168,333 per second. Consumers are going to spend a lot of money on the Super Bowl every year. The average American hosting a Super Bowl party will spend around $207.16 on food, drinks, decorations, and fan gear. The Super Bowl is the second biggest eating holiday in America. In 2017, shoppers spent $502 million on chips, $80 million on chicken wings, and $1.3 billion on

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