from the actual board, ‘Brown designed a wind-up 16mm Bolex, which he described as being "the smallest underwater housing in the world. It's a very small, waterproof camera that only holds 50 feet of film and you have to spend most of your time reloading" (Thomas, 2012) This change in equipment marked a turning point for surf footage. Being able to capture images from the water Brown managed to create a unique feeling of being there with the surfers themselves. Another director who brought changes to the film making scene was Jamie Budge, much like Brown, Jamie told the real untouched story about surfing in this era. ‘His film The Living Curl (1965) was premiered at Miles Playhouse in Santa Monica in the spring of 1965. Because …show more content…
During the 60s surf films were highlighting surfing as a laid back lifestyle and this created unique subcultures showing surfing at its most basic, but as an increase in mainstream media has affected surfing aesthetic, the culture has changed. With advancements like digital technology and online communication, surf films are now about pushing the boundaries in the sport itself, everything seems to have been done before so now surfing has instigated different fashion trends determining a mainstream culture that we see today. Although modern surf films mimic a variation of old school ideas and represent messages of surfing being casual, mainstream media has adapted their role to advertise products for surf manufactures, and surfing has now become a big business, using media as a form of advertisement which has led to surfing becoming increasing popular, A niche audience no longer remains because surfing is so global now that everyone wants to watch or participate in the sport. The effects of this globalization are apparent. Corporate competitive surfing is a global phenomenon raking in billions a year. Because of the rise in popularity beaches have become more crowded and people in the water have become more aggressive, often at local surf spots people fight over waves. Surfing is now often seen as having less of the laid back aspects that the early 60s culture contained, and in the eyes of the community, the surf culture is looked upon for being utilized for business. The conclusion that can be drawn from this study is that surf films contributed to a fundamental change in the surfing community. Films helped surfing to change from a recreational sport into a corporate business. This is not necessarily a bad thing, the more corporate surfing becomes and the more money invested into the sport the greater the rise in surfing performance, new technology for