Conclusion I have done two case study’s looking into a symbol and identifying what it represented before and what it represents now, why it was targeted for manipulation and how it got manipulated in the public’s eye. For the Swastika, it’s been a symbol of light, knowledge, life, divinity and peace and an old link to the Indo-European elites, for this reason it was targeted by the German nationalists and monarchists to show how they, with the Aryan heritage, are superior. Propaganda was a major role in how they were able to manipulate the identity of the symbol. By adopting it as their signifier they were able to use it in repetition in their military uniforms, their propaganda posters, as a backdrop to their speeches and leaders affiliating …show more content…
could people use propaganda to manipulate something as big as the Apple logo to mean things like hypocrisy, tyranny, control. Especially considering the use of the internet and how important and influential social media sites are. ‘Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.’ - Edward Bernays, Propaganda …show more content…
With everyone becoming digital, with people’s attention span becoming shorter, web pages loading in seconds, it all means you don’t have long to get your message across, so what better way than with semiotics. We’ve found out that semiotics have the power to convey so much in just a simple image, and just how important the use of repetition is in propaganda. The use of semiotics to grab people’s attention and change their way of thinking is only getting more important in this competitive world. When a simple image can communicate an entire idea without need for reasoning or explanation it’s easy to see how powerful they are and how much influence they hold. Without a doubt I conclude that the use of semiotics and propaganda are the most important tools politicians have, companies have, revolutions have, the people have and thus the most powerful tool in the world. But it’s only with designers, the ability to create semiotics, to be able to assign information, to convey a message, idea, perfectly through images, to be able to create and use propaganda in its most effective ways, it is with designers that the true power of semiotics