Where? Zurich, Switzerland is the most logical place Tim Horton’s should expand into. The population of Switzerland is 7.7 million and the GDP per capita is $70 000. According to the 1990 census, 71.6 percent of the population lives in the German-speaking region Zurich, is Switzerland’s financial hub with a trendy, affluent well-dressed side sector. The world barista championship is held in Zurich annually. Marketing Mix Product The Swiss are large coffee consumers. They consume 4 kg of coffee per capita and have high quality expectations. On the go coffee is an new market in Switzerland Price In Switzerland customers pay $6.69 for a Starbucks coffee. The high cost reflects the cost of operations. Place Zurich is the largest city in …show more content…
65% of Swiss population respond to mail offers. 70% of Swiss use public transit to get to work, which is the most logical form of advertising. Another great option is online marketing. Also, offering free sample coupons. Demographics Age 25-54-year old’s make up 43.4% of the population. The median age in Switzerland is 42.1. It is very close to the median age in Canada which is 41.8-year-old. Switzerland has a large immigration of young people with an expected growth rate of 1.29%. Gender In Switzerland males and females are evenly split. The work force is made up of 84% male and 75% females Income The average household net income per capita is $35 952 US. Psychographics Activities Common activities in Switzerland include skiing, Ice-skating, hiking and socializing with friends and …show more content…
Most cantons offer special tax rulings that can reduce tax burden to extremely attractive levels. Businesses from Canada can benefit from the double taxation treaty and bilateral agreement. Tax relief on travel costs, accommodation costs and costs of school may be awarded to qualifying individuals. Social Some social similarities between Switzerland and Canada are; they are both multi-lingual countries, sharing French as a national language. Both countries are home to a multi-ethnic society. Both countries use coffee as a social drink, the daytime equivalent of alcohol in the evening. Coffee is the drink you have in the middle of the week if you meet a friend after work. It’s also what you offer an impromptu visitor. Both are prosperous. Cultural Factors Visas are limited and must be obtained before entering the country. They are generally issued for 1 year and can be renewed annually. According to the Swiss Immigration Office the average accommodation expenses in larger cities make up over 20% of the average salary. Health Insurance covers medical expenses and guarantees access to good medical treatment. This insurance is compulsory for all Swiss nationals and residents. Anyone working or residing in Switzerland must arrange to be insured within three